![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-5-Conceptual-framework.-Standardised-regression-coefficients-%CE%B2-R-squared-R2-significance-p.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![RvceShops - air wolf jordan 4 retro black white red - 105 [Better Version] - Replica wolf Jordan Brand Officially Launches the Air wolf Jordan XXXVI High Dark Mocha 555088 RvceShops - air wolf jordan 4 retro black white red - 105 [Better Version] - Replica wolf Jordan Brand Officially Launches the Air wolf Jordan XXXVI High Dark Mocha 555088](https://images.51microshop.com/9013/product/20210702/Air_Jordan_1_Retro_High_Dark_Mocha_555088_105_Better_Version__1625205242442_0.jpeg)
RvceShops - air wolf jordan 4 retro black white red - 105 [Better Version] - Replica wolf Jordan Brand Officially Launches the Air wolf Jordan XXXVI High Dark Mocha 555088
![IetpShops | BRAND NEW PAIRS OF YOUTH NIKE AIR CI1172-004 JORDAN RETRO I LOW WHITE GYM RED | Does The Nike Air CI1172-004 Jordan 1 Fit True To Size? IetpShops | BRAND NEW PAIRS OF YOUTH NIKE AIR CI1172-004 JORDAN RETRO I LOW WHITE GYM RED | Does The Nike Air CI1172-004 Jordan 1 Fit True To Size?](https://cms-cdn.thesolesupplier.co.uk/2022/01/jordan1-1_w1160.jpg)
IetpShops | BRAND NEW PAIRS OF YOUTH NIKE AIR CI1172-004 JORDAN RETRO I LOW WHITE GYM RED | Does The Nike Air CI1172-004 Jordan 1 Fit True To Size?
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-11-Aligning-visualisations-of-co-branded-products-in-the-web-shop.-Source-psg.fr-left-nike.com-accessed-2-Jan.-2022.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Nike Performance MERCURIAL JR 8 CLUB KYLIAN MBAPPE FG/MG UNISEX - Moulded stud football boots - light thistle/bright crimson/purple - Zalando.co.uk Nike Performance MERCURIAL JR 8 CLUB KYLIAN MBAPPE FG/MG UNISEX - Moulded stud football boots - light thistle/bright crimson/purple - Zalando.co.uk](https://img01.ztat.net/article/spp-media-p1/f97dec7170e042d5a2e7dc337d1864e6/1d4b28e8380e430f89e0ffc05f2c21b5.jpg?imwidth=1800&filter=packshot)
Nike Performance MERCURIAL JR 8 CLUB KYLIAN MBAPPE FG/MG UNISEX - Moulded stud football boots - light thistle/bright crimson/purple - Zalando.co.uk
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/PSGxJordan-Co-branding.jpeg?fit=1200%2C421&ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy](https://i0.wp.com/sportsbusinessresearch.academy/wp-content/uploads/2022/01/Figure-2-Conceptual-framework-adapted-from-Gwinner-and-Bennett-2008.jpeg?ssl=1)
The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
![Nike 555112-100 : Air Jordan 1 Mid Girls' Grade School Basketball Shoes (4.5 M US Big Kid, White/Fuchsia Blast/White) - Walmart.com Nike 555112-100 : Air Jordan 1 Mid Girls' Grade School Basketball Shoes (4.5 M US Big Kid, White/Fuchsia Blast/White) - Walmart.com](https://i5.walmartimages.com/asr/99df24ca-2682-4e51-b3a6-e943429a5ff3_1.7a28c64364ea9bb06bdf47db1f470dee.png?odnHeight=768&odnWidth=768&odnBg=FFFFFF)
Nike 555112-100 : Air Jordan 1 Mid Girls' Grade School Basketball Shoes (4.5 M US Big Kid, White/Fuchsia Blast/White) - Walmart.com
![Nike Performance MERCURIAL JR VAPOR 14 CLUB MG UNISEX - Moulded stud football boots - volt/bright crimson/neon yellow - Zalando.co.uk Nike Performance MERCURIAL JR VAPOR 14 CLUB MG UNISEX - Moulded stud football boots - volt/bright crimson/neon yellow - Zalando.co.uk](https://img01.ztat.net/article/spp-media-p1/ba41ef423c7a418b8a4a0cd656ff3796/958e11221c064d9e89ebe9f1c6a33400.jpg?imwidth=1800&filter=packshot)
Nike Performance MERCURIAL JR VAPOR 14 CLUB MG UNISEX - Moulded stud football boots - volt/bright crimson/neon yellow - Zalando.co.uk
![Nike Performance PHANTOM GT2 PRO AG-PRO - Moulded stud football boots - sapphire/volt/grey fog/blue void/dark purple - Zalando.co.uk Nike Performance PHANTOM GT2 PRO AG-PRO - Moulded stud football boots - sapphire/volt/grey fog/blue void/dark purple - Zalando.co.uk](https://img01.ztat.net/article/spp-media-p1/d60b50271c564f60b9df602372300e23/39c55b49b4264aaabf0fdef1dd4655ac.jpg?imwidth=1800&filter=packshot)
Nike Performance PHANTOM GT2 PRO AG-PRO - Moulded stud football boots - sapphire/volt/grey fog/blue void/dark purple - Zalando.co.uk
![des demis crampon adidas blue pink color palette | Sneakers adidas Originals Forum Mid J White for Junior | FZ2086 | PagulasabiShops des demis crampon adidas blue pink color palette | Sneakers adidas Originals Forum Mid J White for Junior | FZ2086 | PagulasabiShops](https://static.lvengine.net/xtreme2020/Imgs/produtos/018/87/31/FZ2086.jpg)
des demis crampon adidas blue pink color palette | Sneakers adidas Originals Forum Mid J White for Junior | FZ2086 | PagulasabiShops
![Nike Air Jordan Flight 9.5 BG White/Legend Blue-Black 654975-127 Grade-School Size 6.5Y - Walmart.com Nike Air Jordan Flight 9.5 BG White/Legend Blue-Black 654975-127 Grade-School Size 6.5Y - Walmart.com](https://i5.walmartimages.com/asr/7f5d1e29-0893-4bd0-ab92-677cbe9c5cd1_1.d91aaae7df605065434840c4ae269e85.jpeg)