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How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times
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The Air Jordans Michael Jordan wore during his first NBA Championship can be yours for US$800,000 — Hashtag Legend
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34 years of Air Jordans: A look at the sneaker institution that Michael Jordan and Nike built – Chicago Tribune
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Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian
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