![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53824/jadfigure1.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike on Twitter: "Now more than ever, we are one team. #playinside #playfortheworld https://t.co/LRLhL4FwkG" / Twitter Nike on Twitter: "Now more than ever, we are one team. #playinside #playfortheworld https://t.co/LRLhL4FwkG" / Twitter](https://pbs.twimg.com/media/ETo2LIvU8AEL6dO.jpg:large)
Nike on Twitter: "Now more than ever, we are one team. #playinside #playfortheworld https://t.co/LRLhL4FwkG" / Twitter
![Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter](https://pbs.twimg.com/media/DlDCQ0QW4AAdnt0.jpg)
Nike on Twitter: "@aschauer08 That is not an official Nike account. Official Nike handles can be identified by Instagram's verified seal." / Twitter
![View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday](https://firstmonday.org/ojs/index.php/fm/article/download/6607/version/3385/6190/53830/jadfigure7.jpg)
View of Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction | First Monday
![Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter Nike on Twitter: "We are heartbroken by the news of Virgil Abloh's passing. https://t.co/JurKPSItn3" / Twitter](https://pbs.twimg.com/media/FFUWo4pXwAMzUjj.jpg)